Lakers 2019-20 NBA Playoffs

To stay true to the Lakers brand, we wanted to have a clean & elevated look for the playoffs. Ranging from milestone graphics to quotes to in-game graphics, we wanted to keep everything consistent and we played off using typography and imagery to tell a story.

A huge shoutout to everyone in the Lakers marketing department who really came together to build something beautiful that was displayed all throughout social, in-arena and Los Angeles.